ABOUT
Our Vision, Mission & Team
Vision
To raise a generation that knows how to save a coin, grow a heart, and lead a life that matters.
Mission
We create playful tools and real-world missions that build financial wisdom, character, and courage — one kid, one box, one mission at a time.
(We’re not here to push products. We’re here to shape humans.)
Our Story
MoneyBuddy Lab didn’t start with a business plan — it started with bedtime chats, weekend walks, and the constant “why, why, why” from a 10-year-old about money, mistakes, and what really matters.
“Why don’t they teach us this stuff in school?”
Co-founded by a father (Duncan) and son (Ethan), MoneyBuddy Lab was born from real-life struggles and the question of how to raise a generation that’s not just financially smart, but mentally strong, emotionally grounded, and ready for life.
Together with Kobby (the restless coin) and SirKoin (the wise coinbox), we built a world that’s playful, purposeful, and packed with real-life missions — not just about money, but about growing up with the right compass.
We’re not raising perfect kids.
We’re raising capable, thoughtful humans
— one mission at a time.
Meet The Team
MoneyBuddy Lab was co-created by a dad and his 10-year-old son — blending real-life parenting, finance, and fun.
Duncan Ho
Founder, ex-finance industry leader turned mission-driven dad. Passionate about helping families build real value at home
Ethan Ho
Chief of Program (Age 10). Oversees mission ideas, approves final designs, and ensures fun factor is always above 80%. Known for vetoing anything "boring."
SirKoin
The wise and slightly grumpy coin box who's seen it all. SirKoin keeps Kobby in check and drops nuggets of life wisdom when it counts. Think of him as the cranky grand-mentor every cadet needs.
Kobby
Your cheeky pocket-sized guide to all things coin and chaos. Kobby's curious, full of ideas (some good, some hilariously bad), and always the first to jump into action — even if he doesn't fully understand the plan.